The technology and audience to drive dealership growth
CarGurus delivers informed, ready-to-buy shoppers at a scale that can drive results.
Access the largest audience of ready-to-buy car shoppers
Reach engaged buyers on the channels that are right for them
Work with a trusted partner to support your dealership
Connect ready-to-buy shoppers to your inventory on the largest online automotive marketplace
- Receive high-quality connections and leads from ready-to-buy shoppers
- Build your dealership’s brand and reputation through deal rating badges
- Access digital tools that give you control over pricing, branding and performance
Drive engaged shoppers to your website through multiple channels to extend your reach
- Drive quality shoppers directly to your website, one of your most effective digital assets
- Reach an exclusive audience of engaged CarGurus shoppers and expand your dealership’s unique audience
- Maximize campaign conversion by keeping the focus on available inventory
Hear from dealers who’ve already seen results with CarGurus
The advantage of CarGurus is that the minute you jump on there, the minute you become a dealer partner, you’re going to see. CarGurus is our number one lead provider—not by a little bit, but by a fair amount.
Joe Porrini
Owner and General Manager, RideSmart Auto
The reason I have CarGurus as my partner is the quality of leads. CarGurus gives you a customer that's hot and ready to buy: they're more confident than your average customer. My average closing rate from CarGurus versus the competition is probably three times more.
Mack Bahri
General Manager, Mack 1 Motors
CarGurus provides us with the best close rate of all of our advertising sources—and it’s something that we can actually track. The trust is there, I can see it in data.