CarGurus Convert
Jump-start the deal-making process to unlock new low-funnel leads and strengthen your profit centers. 

Connect Differently

Draw the #1 audience to your vehicles by giving them the online experience they want

Streamline Sales

Spend less time educating shoppers and more time closing deals by connecting your online and in-store experiences

Strengthen Your Business

Promote profit centers by including added features to your dealership offers to build an F&I pipeline

Convert Better

Win deals with lower funnel leads who have taken the time to build a personalized deal

How it works

CarGurus Convert makes it easy for shoppers start the buying process on CarGurus VDPs and delivers lower funnel leads straight to your CRM.

Shopper initiates purchase
Shopper clicks ‘Start My Purchase’ and builds a personalized deal for that vehicle, including trade-in details, credit approval, financing offering, and F&I products.

Shopper schedules appointment
Shopper schedules an appointment to visit your dealership and finalize the purchase. 

Dealer receives detailed lead info
Dealer receives a write-up of everything the shopper filled in in a Digital Deal Summary that is sent directly to your CRM. ​


CarGurus Convert Features

    Purchase-Ready Leads
    Unlock purchase-ready leads who have taken the time to pre-qualify, enter trade-in details, select F&I products, and schedule an appointment.

    Your Unique F&I Products on CarGurus
    Incorporate your dealership’s specific financing rates and insurance products to provide CarGurus shoppers with the most accurate deal.

    Full Deal Write Ups
    Receive a Digital Deal Summary for each lead to understand the purchasing details and the shopper’s next steps to close the sale quicker.

    Turn-key Systems Integrations
    We’ve partnered with key finance platforms and top lenders and integrate with your CRM to deliver and easy and pain-free process.

Ready to learn more about how CarGurus Convert can help you unlock new leads and close more deals?

Call 1-800-CARGURUS or fill out the form below.

  • Your email is safe with us

  • This field is for validation purposes and should be left unchanged.