Jump-start the deal-making process to unlock new low-funnel leads and strengthen your profit centers.
Draw the #1 audience to your vehicles by giving them the online experience they want
Spend less time educating shoppers and more time closing deals by connecting your online and in-store experiences
Strengthen Your Business
Promote profit centers by including added features to your dealership offers to build an F&I pipeline
Win deals with lower funnel leads who have taken the time to build a personalized deal
How it works
CarGurus Convert makes it easy for shoppers start the buying process on CarGurus VDPs and delivers lower funnel leads straight to your CRM.
Shopper initiates purchase
Shopper clicks ‘Start My Purchase’ and builds a personalized deal for that vehicle, including trade-in details, credit approval, financing offering, and F&I products.
Shopper schedules appointment
Shopper schedules an appointment to visit your dealership and finalize the purchase.
Dealer receives detailed lead info
Dealer receives a write-up of everything the shopper filled in in a Digital Deal Summary that is sent directly to your CRM.
CarGurus Convert Features
Unlock purchase-ready leads who have taken the time to pre-qualify, enter trade-in details, select F&I products, and schedule an appointment.
Your Unique F&I Products on CarGurus
Incorporate your dealership’s specific financing rates and insurance products to provide CarGurus shoppers with the most accurate deal.
Full Deal Write Ups
Receive a Digital Deal Summary for each lead to understand the purchasing details and the shopper’s next steps to close the sale quicker.
Turn-key Systems Integrations
We’ve partnered with key finance platforms and top lenders and integrate with your CRM to deliver and easy and pain-free process.