CarGurus Digital Deal
Higher quality leads to close more business in less time.
Deliver an upgraded online experience
Increase customer satisfaction by 2.5x* by offering the modern buying experience that shoppers demand
Customized for your financing
Control the deals that shoppers create by building in your dealership’s existing F&I products and lenders
Grow conversions through higher quality leads
Get access to committed, ready-to-buy shoppers that are 2x more likely to close*
Fast track sales
Improve sales team efficiency by giving them low-funnel leads and in-depth shopper information to close quickly
* Shopper NPS data from Q1 2022, n=1052 for regular leads, n=483 digital retail leads  Data based on small pilot group of dealers.
How it works
Used listings receive exclusive ‘Start Your Purchase’ badging on SRPs, driving shoppers to build a personalized, vehicle and dealership-specific deal on your VDP, including trade-in, credit check and application, your F&I products, and appointment or delivery time.
If enabled by your dealership, committed and ready-to-buy shoppers will have the option to place a $500 credit card deposit to request a 72-hour reservation.
Automatically receive leads and full deal summaries in your CRM, and credit applications in RouteOne or DealerTrack.