Listings

With CarGurus Listings, connect ready-to-buy shoppers to your inventory on the largest online automotive marketplace

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Reach over 37 million unique monthly visitors

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Manage your dealership reputation, branding and performance with dedicated tools

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Boost your vehicle's position on SRPs based on the deal rating

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Receive high quality connections and leads from in-market shoppers

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Extend your CarGurus pricing validation to your dealership website through deal rating badges

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Join over 28,000 US paying dealers

Included

All CarGurus Listings plans include

  • Full shopper contact information
  • Deal ratings on your used inventory
  • Leads reports and analytics
  • Tools to manage your search ranking and make inventory decisions
  • Trackable inbound phone leads
  • Dedicated account manager
List your inventory on CarGurus with phone, direct email, and website connections

Standard

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Most Popular

Expand your communication capabilities with text and chat options, plus access to delivery and digital marketing products

Enhanced

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Boost your inventory's visibility with exclusive high-priority SRP placements

Featured

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Maximize performance with a branded listing in the #1 search result position

Featured Priority

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VDP Dealership Branding

Including 100 photos per vehicle

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Managed Chat/Text

Messaging experts promptly respond to your customers 24/7

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Feature included
Dealer Branding Page

Expand your dealership branding on CarGurus

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Increased SRP exposure

Listings rotate through top spots on search results pages

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Feature included
Access to SRP top spot

Branded listing in #1 spot on search results

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Optional
CarGurus Vehicle Delivery

Reach shoppers outside of your local market and show deliverable inventory

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Optional

Optional

CarGurus RPM

Drive engaged shoppers to your website through multiple channels to extend your audience reach

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Optional

Optional

CarGurus Highlight

Access sponsored slots starting at the top of the second SRP and every ten listings on mobile

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Optional

Want to try CarGurus for free?

Dealers can list their inventory on the CarGurus marketplace for free and receive limited access to our shoppers and marketing tools.

Increase your CarGurus exposure with premium add-on products

PREMIUM ADD-ON

CarGurus Vehicle Delivery

Participating dealers see 40% more VDP views from shoppers in their target market

  • Show your deliverable listings to low-funnel shoppers outside your local market to expand your reach
  • Grow shopper connections by getting more shoppers to your listings
  • Compete in low supply markets by making it easy for shoppers to find the car they want
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PREMIUM ADD-ON

CarGurus Highlight

  • Exclusive sponsored slots start at the top of the second SRP and every ten listings on mobile
  • Increase control over the vehicles that you promote, giving your selection an extra boost in visibility
  • Stay in front of the most committed shoppers who search through multiple SRPs for the right vehicle

CarGurus Financing Feature

Pre-qualified financing on CarGurus delivers more prepared, ready-to-buy leads to your dealership
  • Eligible VDPs allow shoppers to easily pre-qualify through existing dealer partnerships with Capital One or Westlake
  • Loans still originate from dealers -- protecting your profits
  • Know more about shoppers’ buying power and close the sale with confidence and no surprises
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Want to do even more with the CarGurus audience?

Call 1-800-CARGURUS or fill out the form below.

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