With CarGurus Listings, connect ready-to-buy shoppers to your inventory on the largest online automotive marketplace
Reach over 37 million unique monthly visitors
Manage your dealership reputation, branding and performance with dedicated tools
Boost your vehicle's position on SRPs based on the deal rating
Receive high quality connections and leads from in-market shoppers
Extend your CarGurus pricing validation to your dealership website through deal rating badges
Join over 28,000 US paying dealers
All CarGurus Listings plans include
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Most Popular ![]() EnhancedRequest A Demo |
![]() FeaturedRequest A Demo |
![]() Featured PriorityRequest A Demo |
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VDP Dealership BrandingIncluding 100 photos per vehicle |
Feature included |
Feature included |
Feature included |
Feature included |
Managed Chat/TextMessaging experts promptly respond to your customers 24/7 |
—Feature not included |
Feature included |
Feature included |
Feature included |
Dealer Branding PageExpand your dealership branding on CarGurus |
—Feature not included |
Feature included |
Feature included |
Feature included |
Increased SRP exposureListings rotate through top spots on search results pages |
—Feature not included |
—Feature not included |
Feature included |
Feature included |
Access to SRP top spotBranded listing in #1 spot on search results |
—Feature not included |
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CarGurus Area BoostReach shoppers outside of your local market and show deliverable inventory |
—Feature not included |
Optional |
Optional |
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CarGurus RPMDrive engaged shoppers to your website through multiple channels to extend your audience reach |
—Feature not included |
Optional |
Optional |
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CarGurus HighlightAccess sponsored slots starting at the top of the second SRP and every ten listings on mobile |
—Feature not included |
—Feature not included |
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Want to try CarGurus for free?
Dealers can list their inventory on the CarGurus marketplace for free and receive limited access to our shoppers and marketing tools.
Increase your CarGurus exposure with premium add-on products
PREMIUM ADD-ON
CarGurus Area Boost
Participating dealers receive between 20-300% more VDP views from shoppers, depending on their radius.


PREMIUM ADD-ON
CarGurus Highlight
CarGurus Financing Feature
Pre-qualified financing on CarGurus delivers more prepared, ready-to-buy leads to your dealership
