Listings

With CarGurus Listings, connect ready-to-buy shoppers to your inventory on the largest online automotive marketplace

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Reach over 37 million unique monthly visitors

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Manage your dealership reputation, branding and performance with dedicated tools

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Boost your vehicle's position on SRPs based on the deal rating

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Receive high quality connections and leads from in-market shoppers

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Extend your CarGurus pricing validation to your dealership website through deal rating badges

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Join over 28,000 US paying dealers

Included

All CarGurus Listings plans include

  • Full shopper contact information
  • Deal ratings on your used inventory
  • Leads reports and analytics
  • Tools to manage your search ranking and make inventory decisions
  • Trackable inbound phone leads
  • Dedicated account manager
    • More details about the Standard Plan List your inventory on CarGurus with phone, direct email, and website connections

    Standard

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    Most Popular

    More details about the Enhanced Plan Expand your communication capabilities with text and chat options, plus access to delivery and digital marketing products

    Enhanced

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    More details about the Featured Plan Boost your inventory's visibility with exclusive high-priority SRP placements

    Featured

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    More details about the Featured Priority Plan Maximize performance with a branded listing in the #1 search result position

    Featured Priority

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    VDP Dealership Branding

    Including 100 photos per vehicle
    Feature included
    Feature included
    Feature included
    Feature included
    Managed Chat/Text

    Messaging experts promptly respond to your customers 24/7
    —Feature not included
    Feature included
    Feature included
    Feature included
    Dealer Branding Page

    Expand your dealership branding on CarGurus
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    Feature included
    Feature included
    Feature included
    Increased SRP exposure

    Listings rotate through top spots on search results pages
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    —Feature not included
    Feature included
    Feature included
    Access to SRP top spot

    Branded listing in #1 spot on search results
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    Feature included
    Optional
    CarGurus Area Boost

    Reach shoppers outside of your local market and show deliverable inventory
    —Feature not included

    Optional

    Optional

    Optional
    CarGurus RPM

    Drive engaged shoppers to your website through multiple channels to extend your audience reach
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    Optional

    Optional

    Optional
    CarGurus Highlight

    Access sponsored slots starting at the top of the second SRP and every ten listings on mobile
    —Feature not included
    —Feature not included

    Optional

    Optional

    Want to try CarGurus for free?

    Dealers can list their inventory on the CarGurus marketplace for free and receive limited access to our shoppers and marketing tools.

    Learn more about Restricted Listings

    Increase your CarGurus exposure with premium add-on products

    PREMIUM ADD-ON

    CarGurus Area Boost

    Participating dealers receive between 20-300% more VDP views from shoppers, depending on their radius.

  • Show your deliverable listings to low-funnel shoppers outside your local market to expand your reach
  • Grow shopper connections by getting more shoppers to your listings
  • Compete in low supply markets by making it easy for shoppers to find the car they want
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    Vehicle Delivery Interface
    CarGurus Highlight Interface Illustration

    PREMIUM ADD-ON

    CarGurus Highlight

  • Exclusive sponsored slots start at the top of the second SRP and every ten listings on mobile
  • Increase control over the vehicles that you promote, giving your selection an extra boost in visibility
  • Stay in front of the most committed shoppers who search through multiple SRPs for the right vehicle
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    CarGurus Financing Feature

    Pre-qualified financing on CarGurus delivers more prepared, ready-to-buy leads to your dealership
  • Eligible VDPs allow shoppers to easily pre-qualify through existing dealer partnerships with Capital One or Westlake
  • Loans still originate from dealers -- protecting your profits
  • Know more about shoppers’ buying power and close the sale with confidence and no surprises
    • Discussing financing options with a dealer

    Want to do even more with the CarGurus audience?

    Call 1-800-CARGURUS or fill out the form below.

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