With CarGurus Listings, connect ready-to-buy shoppers to your inventory on the largest online automotive marketplace
Reach over 37 million unique monthly visitors
Manage your dealership reputation, branding and performance with dedicated tools
Boost your vehicle's position on SRPs based on the deal rating
Receive high quality connections and leads from in-market shoppers
Extend your CarGurus pricing validation to your dealership website through deal rating badges
Join over 28,000 US paying dealers
All CarGurus Listings plans include
- Full shopper contact information
- Deal ratings on your used inventory
- Leads reports and analytics
- Tools to manage your search ranking and make inventory decisions
- Trackable inbound phone leads
- Dedicated account manager
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List your inventory on CarGurus with phone, direct email, and website connections
StandardRequest A Demo |
Most Popular
Expand your communication capabilities with text and chat options, plus access to delivery and digital marketing products
EnhancedRequest A Demo |
Boost your inventory's visibility with exclusive high-priority SRP placements
FeaturedRequest A Demo |
Maximize performance with a branded listing in the #1 search result position
Featured PriorityRequest A Demo |
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VDP Dealership BrandingIncluding 100 photos per vehicle |
Feature included |
Feature included |
Feature included |
Feature included |
Managed Chat/TextMessaging experts promptly respond to your customers 24/7 |
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Feature included |
Feature included |
Feature included |
Dealer Branding PageExpand your dealership branding on CarGurus |
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Feature included |
Feature included |
Feature included |
Increased SRP exposureListings rotate through top spots on search results pages |
—Feature not included |
—Feature not included |
Feature included |
Feature included |
Access to SRP top spotBranded listing in #1 spot on search results |
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CarGurus Area BoostReach shoppers outside of your local market and show deliverable inventory |
—Feature not included |
Optional |
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Optional |
CarGurus RPMDrive engaged shoppers to your website through multiple channels to extend your audience reach |
—Feature not included |
Optional |
Optional |
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CarGurus HighlightAccess sponsored slots starting at the top of the second SRP and every ten listings on mobile |
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Want to try CarGurus for free?
Dealers can list their inventory on the CarGurus marketplace for free and receive limited access to our shoppers and marketing tools.
Increase your CarGurus exposure with premium add-on products
PREMIUM ADD-ON
CarGurus Area Boost
Participating dealers see 40% more VDP views from shoppers in their target market
- Show your deliverable listings to low-funnel shoppers outside your local market to expand your reach
- Grow shopper connections by getting more shoppers to your listings
- Compete in low supply markets by making it easy for shoppers to find the car they want
PREMIUM ADD-ON
CarGurus Highlight
- Exclusive sponsored slots start at the top of the second SRP and every ten listings on mobile
- Increase control over the vehicles that you promote, giving your selection an extra boost in visibility
- Stay in front of the most committed shoppers who search through multiple SRPs for the right vehicle
CarGurus Financing Feature
Pre-qualified financing on CarGurus delivers more prepared, ready-to-buy leads to your dealership
- Eligible VDPs allow shoppers to easily pre-qualify through existing dealer partnerships with Capital One or Westlake
- Loans still originate from dealers -- protecting your profits
- Know more about shoppers’ buying power and close the sale with confidence and no surprises
