Our Difference

The difference starts with the CarGurus audience

To take more control of the complex car buying process, shoppers are increasingly turning to online tools - and more of them are using CarGurus than any other third-party site.


Extensive inventory selection and intuitive user tools make it easy for shoppers to refine and personalize their search


Transparent pricing, deal ratings, and dealership reviews build trust and put consumers at ease while shopping


Engaged shoppers are armed with the knowledge and confidence to connect with the right dealership

CarGurus has the largest, most engaged audience

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37M unique monthly visitors1

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#1 in total monthly visits2

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#1 in unique monthly visitors on mobile3

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25 mins spent per visitor per month2

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56% monthly unique visitors who only visit CarGurus2

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71% plan to purchase or lease a vehicle within 3 months3

1 Google Analytics, Q2 2019

2 Comscore Media Metrix®, Q2 2019

3 comScore Media Metrix Key Measures Multi Platform, Mar 2019. Vs. Autotrader.com, Cars.com, TrueCar.com

How can you sell more cars to the CarGurus audience?

1. Interact

Interact with shoppers and promote your brand through reputation and pricing validation on cargurus.com

2. Prospect

Prospect shoppers who have viewed similar vehicles to yours, but have not engaged with your inventory

3. Reach

Reach shoppers on the channel that is right for them, throughout their buying journey

4. Convert

Convert these shoppers into buyers on your website, or directly at your dealership

What our customers have to say

Cooper Auto Group

CarGurus as a lead provider and a business partner is, without a doubt, one of the highest value relationships we have. The cost per lead, the results, and the relationship that we have through [their] support are second to none.

Blake Yelverton Imports

As a small dealership with a very small marketing budget, I can’t recommend enough the positive results I’ve seen from CarGurus. The types of customers I’m receiving from CarGurus are well educated and they’re ready to buy.  CarGurus allows me to gain that competitive edge to be profitable.


Want to do even more with the CarGurus audience?

Call 1-800-CARGURUS or fill out the form below.

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