Our system starts with your inventory
View major campaign metrics around budget & spend, engagement (VDPs, SRPs, map views, clicks), and lead information.
Break down these metrics by make & model to see detailed views into every dollar spent, and what type of engagement and conversion occurred on dealerships’ websites. Sort by different timeframes, even as granular as daily performance.
Creates dynamic ads based on keyword creation
& Dedicated Consultants
85% of these shoppers land on a VDP
Retargeting lets dealers keep their brand in front of shoppers after they leave the dealership website, which helps them stay top-of-mind and re-engage with shoppers.
CarGurus’ Road to Growth in the UK
We are the liaison between our client and their data. When they are trying to understand a specific point of view or need a story about their account, our job is to provide them with a strategic plan moving forward.
Advertise like a huge brand
CarGurus Paid Search helps attract car buyers to dealers’ own websites through powerful machine learning, that eliminates guesswork and improves results from Google using search engine marketing.
CarGurus Digital Consultants
The CarGurus Digital Consultant’s job is to be a dealer’s #1 resource for everything SEM. Because our technology automatically generates keywords and adjusts bids, they have more time to work on dealers’ SEM strategies.
CarGurus SEM Plus
“We’re able to tap into CarGurus’ wealth of knowledge and expertise in search engine marketing and have since increased traffic to our website by 38%.”
Relevant ads that show the exact vehicles they viewed on a dealer’s site that link right back to your VDP
Can be a great source of low-cost, high quality engagement
Book a demo with Graham, our Paid Search Consultant, and talk through how your dealership could benefit from CarGurus Paid Search
We have proven that our combination of technology and data lead to better paid search performance for dealerships, by decreasing cost per Vehicle Page Views, decreasing bounce rate and increasing time on site. Ultimately, CarGurus Paid Search helps dealerships sell more cars.
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Reporting Tools & Dedicated Consultants
Our sophisticated algorithms and big data set allow us to drive quality traffic and engagement for dealerships, and reach lower funnel buyers interested in their vehicles.
How Inventory Campaigns Work
Retargeting with SEM Plus
Our CarGurus system is constantly updating, up to 10k changes per vehicle
- Corey Ricketts, SEM Digital Consultant
CarGurus launched in the UK following the company’s success in the US market where it became the most visited auto shopping site. (Source: ComScore Media Metrix, Total Visits, Q3 2018)
SEM Reporting Tools
Generates keywords and bids based on your inventory
Average of 1 Million keywords per dealership
How Inventory Campaigns Work
The CarGurus Paid Search Difference
CarGurus continue to expand UK operations with the acquisition of PistonHeads and the opening of our first London office in Waterloo.
Our algorithm simplifies the complexities of testing, measuring, and updating ads and keywords to unlock the long tail and let dealers bid on an average of one million keywords per dealership. You don’t need a massive team, we do the heavy lifting.
Directs each ad to a unique landing experience on your site
We offer audience retargeting as a part of CarGurus SEM Plus through Google and Facebook
Social Retargeting reengages with shoppers where they are spending a huge portion of their time
CarGurus launches Paid Search in partnership with Google to help attract car buyers to dealers’ own websites.
Rollover to view a sample dashboard report.
Helps you sell
- Kim Chodha
Director, Sascron Car Supermarket
UK dealer sign-ups reached an all-time high as CarGurus launched its first UK TV ad.
Click each to learn more.
a huge brand