CarGurus Real-time Performance Marketing
Drive more high quality shoppers to your website with CarGurus RPM
Target an Exclusive Audience
Reach a high-value audience of CarGurus shoppers who are in-market for your vehicles
Reach Across Channels
Advertise to the #1 audience of car shoppers throughout their shopping journey with turn-key omnichannel marketing solutions
Increase Website Traffic
Drive shoppers to your highest converting digital assets that has zero competition or distractions
Omnichannel Approach to Digital Marketing
Almost all shoppers use online resources when shopping for a car, but they don’t all shop the same way.
To connect with the most shoppers, dealers need an omnichannel marketing strategy that uses a combination of tactics, including targeted display ads, paid search, third-party listings, social ads, and retargeting ads.
CarGurus RPM Features
RPM ads target and retarget CarGurus shoppers wherever they go online, including Facebook and top webpages, and drives them directly to your website.
Engage low-funnel shoppers with inventory-specific ads that are relevant to them based on their shopping activity.
Brand your display ads with custom messages that align with your goals and link back to your website.
Native display ads on your CarGurus.com listings keep distractions off your VDPs for your lowest funnel shoppers.
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Keep the focus on your dealership and reengage your lowest funnel CarGurus shoppers
StarterRequest A Demo |
Expand your audience by targeting even more shoppers with dynamic, inventory-specific ads
StandardRequest A Demo |
Most Popular
Extend your reach by advertising across multiple premium channels, including Facebook
PremierRequest A Demo |
Maximize your reach and optimize performance with an uncapped solution
UnlimitedRequest A Demo |
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CarGurus.com DisplayStatic ads on CarGurus VDPs |
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Offsite DisplayInventory ads on premium sites across the web |
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Facebook DisplayInventory carousel ads on Facebook and Instagram |
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| Target Audience | ||||
Your CarGurus AudienceShoppers who visited your CarGurus VDPs |
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Extended CarGurus AudienceCarGurus shoppers who viewed similar vehicles to yours, but did not view your inventory |
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| Ad Creative | ||||
Static BrandAd that promotes a single callout for your dealership. Can be brand, promotional, or service-related |
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Inventory-SpecificPersonalized ads for every shopper based on their behavior and your inventory |
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| Advanced Offerings | ||||
Unlimited ReachTarget more shoppers with an expanded presence on Facebook and unrestricted budget |
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Increase your digital reach across proven channels
Facebook Display
Ready to learn more about how real-time performance marketing can extend your digital reach?
Call 1-800-CARGURUS or fill out the form below.