RPM

CarGurus Real-time Performance Marketing
Drive more high quality shoppers to your website with CarGurus RPM

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Target an Exclusive Audience

Reach a high-value audience of CarGurus shoppers who are in-market for your vehicles

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Reach Across Channels

Advertise to the #1 audience of car shoppers throughout their shopping journey with turn-key omnichannel marketing solutions

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Increase Website Traffic

Drive shoppers to your highest converting digital assets that has zero competition or distractions

Omnichannel Approach to Digital Marketing

Almost all shoppers use online resources when shopping for a car, but they don’t all shop the same way.

To connect with the most shoppers, dealers need an omnichannel marketing strategy that uses a combination of tactics, including targeted display ads, paid search, third-party listings, social ads, and retargeting ads.

 
Included

CarGurus RPM Features

  • Omnichannel Campaigns
    RPM ads target and retarget CarGurus shoppers wherever they go online, including Facebook and top webpages, and drives them directly to your website.
  • Dynamic Targeting
    Engage low-funnel shoppers with inventory-specific ads that are relevant to them based on their shopping activity.
  • Customized Ads
    Brand your display ads with custom messages that align with your goals and link back to your website.
  • Branded CarGurus VDPs
    Native display ads on your CarGurus.com listings keep distractions off your VDPs for your lowest funnel shoppers.
  • More details about the Starter Plan Keep the focus on your dealership and reengage your lowest funnel CarGurus shoppers

    Starter

    Request A Demo
    More details about the Standard Plan Expand your audience by targeting even more shoppers with dynamic, inventory-specific ads

    Standard

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    Most Popular

    More details about the Premier Plan Extend your reach by advertising across multiple premium channels, including Facebook

    Premier

    Request A Demo
    More details about the Unlimited Plan Maximize your reach and optimize performance with an uncapped solution

    Unlimited

    Request A Demo
    Channel
    CarGurus.com Display

    Static ads on CarGurus VDPs

    Feature included
    Feature included
    Feature included
    Offsite Display

    Inventory ads on premium sites across the web

    Feature included
    Feature included
    Feature included
    Facebook Display

    Inventory carousel ads on Facebook and Instagram

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    Feature included
    Target Audience
    Your CarGurus Audience

    Shoppers who visited your CarGurus VDPs

    Feature included
    Feature included
    Feature included
    Extended CarGurus Audience

    CarGurus shoppers who viewed similar vehicles to yours, but did not view your inventory

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    Feature included
    Feature included
    Ad Creative
    Static Brand

    Ad that promotes a single callout for your dealership. Can be brand, promotional, or service-related

    Feature included
    Feature included
    Feature included
    Inventory-Specific

    Personalized ads for every shopper based on their behavior and your inventory

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    Feature included
    Feature included
    Advanced Offerings
    Unlimited Reach

    Target more shoppers with an expanded presence on Facebook and unrestricted budget

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    Increase your digital reach across proven channels

    Facebook Display

  • Target an exclusive audience of engaged CarGurus shoppers on Facebook
  • Improve your dealership’s audience targeting abilities on Facebook, a high-converting social platform
  • Show shoppers multiple vehicle options based on cargurus.com activity through personalized carousel ads
  • Facebook Display Ad Example

    Ready to learn more about how real-time performance marketing can extend your digital reach?

    Call 1-800-CARGURUS or fill out the form below.

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