RPM

CarGurus Real-time Performance Marketing
Drive more high quality shoppers to your website with CarGurus RPM

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Maximize performance through automated campaign optimization across multiple digital marketing channels

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Reach an exclusive audience of engaged CarGurus shoppers and expand your dealership’s unique audience

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Drive quality shoppers directly to your website, one of your most effective digital assets

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Partner with a proven digital expert to scale real-time performance and achieve your business objectives

Omnichannel Approach to Digital Marketing

Almost all shoppers use online resources when shopping for a car, but they don’t all shop the same way.

To connect with the most shoppers, dealers need an omnichannel marketing strategy that uses a combination of tactics, including targeted display ads, paid search, third-party listings, social ads, and retargeting ads.

 
Included

CarGurus RPM Features

  • Audience Targeting
    Confidently target a high-value audience of CarGurus shoppers who are in the market for your vehicles
  • Real-time Performance
    Your budget is allocated across digital channels based on performance
  • Support
    Advanced consultative services that ensure maximum results are achieved for your business
  • Omnichannel Approach
    Reach target audiences on multiple channels that are right for them
More details about the Starter Plan Get started with digital marketing targeting your VDP audience with static brand ads

Starter

Request A Demo
More details about the Standard Plan Expand your targeting to a broader CarGurus audience with dynamic, inventory-specific ads

Standard

Request A Demo

Most Popular

More details about the Premier Plan Unlock the power of Facebook to maximize performance across the widest audience

Premier

Request A Demo
More details about the Unlimited Plan Maximize your flexibility and control with dedicated support and increased customization

Unlimited

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Channel
CarGurus.com Display

Static ads on CarGurus VDPs

Feature included
Feature included
Feature included
Offsite Display

Inventory ads on premium sites across the web

Feature included
Feature included
Feature included
Facebook Display

Inventory carousel ads on Facebook

Feature not included
Feature not included
Feature included
Target Audience
Your CarGurus Audience

Shoppers who visited your CarGurus VDPs

Feature included
Feature included
Feature included
Extended CarGurus Audience

CarGurus shoppers who viewed similar vehicles to yours, but did not view your inventory

Feature not included
Feature included
Feature included
Ad Creative
Static Brand

Ad that promotes a single callout for your dealership. Can be brand, promotional, or service-related

Feature included
Feature included
Feature included
Inventory-Specific

Personalized ads for every shopper based on their behavior and your inventory

Feature not included
Feature included
Feature included
Marketing Services
Consultative Services

Advanced account management that ensure maximum results are achieved for your business

Feature not included
Feature not included
Feature included
Advanced Business Settings

Control over where your budget is being spent across RPM channels and audiences

Feature not included
Feature not included
Feature included

Increase your digital reach across proven channels

Facebook Display

  • Target an exclusive audience of engaged CarGurus shoppers on Facebook
  • Improve your dealership’s audience targeting abilities on Facebook, a high-converting social platform
  • Show shoppers multiple vehicle options based on cargurus.com activity through personalized carousel ads
Facebook Display Ad Example

Ready to learn more about how real-time performance marketing can extend your digital reach?

Call 1-800-CARGURUS or fill out the form below.

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