Maximize your Co-Op funds on the #1 most visited car shopping site1

Leverage OEM-provided Co-Op dollars to boost your marketing and drive more sales. Learn more about how you can get reimbursed for CarGurus products today.

Key benefits

The CarGurus Co-Op Program helps eligible dealers use OEM Co-Op funds for CarGurus advertising, making your budget go further. We’ll guide you through the process to maximize your reimbursement and drive more leads.
Reach more-in market shoppers
Stretch your advertising budget
Move more inventory

Eligible CarGurus products

Take advantage of reimbursement on these CarGurus products, with more to come as we continue to expand eligibility.

Listings

Maximize leads and exposure on the most visited auto marketplace.

Highlight

Promote specific vehicles in additional sponsored slots within CarGurus search results.

New Car Exposure

Stand out as the only dealer showcasing new vehicles in local used car searches.

Audience Targeting

Drive qualified CarGurus buyers to your website through cross-channel marketing.

The CarGurus difference

40M

monthly visits - 64% more than our closest competitor.2

#1 ROI

among listing sites - 2X more dealers rank CG #1 over our closest competitor.3

53%

of all attributed US vehicle sales are influenced by CarGurus.4

Eligible brands

Traditional Co-Op

Alfa Romeo
Audi
Chevrolet
Buick
GMC
Cadillac
Hyundai
Lincoln
Maserati
Mazda
Mitsubishi
Nissan
Porsche
Subaru
Volkswagen
Volvo

GM IMR Turnkey

Chevrolet
Buick
GMC
Cadillac

Start using Co-Op today

Fill out the form to learn how CarGurus’ Co-Op program can benefit your dealership.

Get started